In this article Günter Gerhard Lange wants to sensitize professionals working in the field of communication, for the possibilities, the characteristics and impressions which type offers as an instrument of communication.
GGL argues that type is able to communicate contents in very different ways. Type can be incredibly versatile. Never before did marketing people, sign writers and typographers have so many alphabets to choose from. The article is an introduction into the problems of type design and use. Well-commented examples from an international range offer a varied and colourful selection which even the layperson will appreciate.