GGL: “Zukunft – retrospektiv und perspektiv” (2008)

Günter Gerhard Lange: “Zukunft – retrospektiv und ” (“Future – Retrospective and Prospective”)

The Academy U5

The Munich Academie Einsteinstrasse. U5 for short, was founded in 1967 under the name of Lehrinstitut für grafische Gestaltung by Max Condula and Wolfgang Baum. The training of so-called “Commercial graphic designers” was to be adapted to fit the changing job profile. Tuition started in 1968 in Schwabing.

In 1974 Günter Gerhard Lange became lecturer in visual communication at the U5 and taught there until 2006.

The Publication “40 years Academy U5 – 40 years of Future”

On the occasion of the 40th anniversary of the U5 this book was published as a colourful illustrated spectrum of future prospects of well-known experts and friends of the academy. A collection of very personal reflections about the future of communication, the world of media and advertising.

In his contribution “Future – Retrospective and Prospective” Günter Gerhard Lange writes about the importance of historic knowledge for a successful designer, while at the same time not forgetting about the comparative observation of the international scene. Or, in the words of GGL: “If you want to win the future, go back into history, which constantly catches up with us.”

TITLE

Günter Gerhard Lange: »Zukunft – retrospektiv und perspektiv«. In: Maximilian Condula [Ed.]: 40 Jahre Akademie U5 – 40 Jahre Zukunft. Munich: Stiebner, 2008. pp.48–49.

YEAR

2008

SIZE (W×H)

21,5 × 28,5 cm

CONCEPT / EDITORIAL

Herbert Lechner

DESIGN

Huber&Co Design

“(…) Constant striving can only be achieved through stamina and engagement with the task, the typical characteristics of a creative designer. To gain comparative impressions one has to see and analyse a lot, and gain further insights through one’s own doing and comparative observation. (…)”

Günter Gerhard Lange, 40 Jahre Akademie U5 – 40 Jahre Zukunft, 2008

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